Management

Published on March 7th, 2013 | by Dylan Lott

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4 Ways To Get More Out Of Social Media

We all know that social media is a great tool, but let’s be honest – some people are awful at it. Here are some pro tips to maximize your social media profile and make the most out of what you’re doing on the interwebs. The first mistake is thinking you’ve got it all figured out. In my experience, 99% of people haven’t applied all four of these tips to their full extent.

1.      Have Every Member Of The Band Should Be Posting Content 

This sounds easy enough, but most people don’t do this. If you’re in a band, every member of the band should be connected to every social media account that the band/company has. The big four for most are:

  • Facebook (Every member should be an Admin on the page)
  • Twitter
  • Instagram
  • Tumblr

You should make it a point to post on these at least once a day. Try not to be obnoxious and post every five minutes because then people will begin to disregard your posts. There is such a thing as too much posting. The goal here, though, is to regularly post your own content (such as songs, tour posters, etc…) and get it shared, “Liked”, and commented on. This will increase your Edgerank rating on Facebook and make it so that more people see your updates.

2.      Have A Uniformly Designed Social Media Portfolio

Your social media sites should all have the same feel and designs. If you’re releasing a new EP or CD, have your social media items be designed around the album art. Common items to have designed are:

  • Twitter header
  • BandCamp banner and background
  • BigCartel banner and background
  • Facebook cover photo and tabs

These are the main ones, but there’s always more places where you can use some good designs. Having a good logo that ties in on all these social media sites will make you look even better.

3. Have A Profile With Every Social Media Site

Even if you don’t plan on using it a lot, make sure you secure a profile for your band on every major social media network that there is. This will make it so that you pull up quicker in searches, and also will secure the URL or domain name for that particular service so that no one else can steal your name on that network. Make sure to put your band on all of the following:

  • YouTube
  • Twitter
  • Tumblr
  • BandsInTown
  • BandCamp
  • Facebook
  • VibeDeck
  • Vimeo
  • LinkedIn

(If you’re a company, BandsInTown and BandCamp will have to be tailored slightly to what you’re doing, or they might be unnecessary.)

After you’ve established yourself on every network, make sure that your pages on each are custom designed like we discussed in #2.

4.      Link Your Social Media Profiles Together.

There are benefits to having certain social media platforms linked together. For example, you can link multiple Facebook and Twitter accounts together via TweetDeck. This is great for making sure you post on multiple networks and that you post daily. You can also use HootSuite (Talk more about HootSuite features here).

With BandsInTown, you can send out messages to fans in your areas when you’re touring or playing regional shows where they could attend. This is extremely valuable because it’s passive promotion that you don’t have to worry about. Combined with another form of promotion, it makes for a powerful online presence for tour promotion.

Use YouTube to promote your band’s music. The best part about this is that you get paid for views if you monetize your account. In the beginning, it won’t be much, but if you start to build up a fair amount of views, it can start to add up. Record labels and bands alike rely on this for income while on the road or even just for some help when purchasing merch, trailers, etc… Every little bit helps. For instructions on monetizing your account, you can read here.

These are just a few tips for the budding social media fiend. You can always find more under the Social Media section of the BandHacks blog. Stay ambitious, it’ll do you good in the long run.

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  • Sky

    Having profiles linked can be convenient, but Facebook posts should be less frequent than, say, Twitter posts. Some good ideas here, though. Thanks for the post. Sky http://www.skysunstudios.com

    • dylanlott

      Great point, Sky. That’s why I like to have Facebook post to Twitter, but not vice versa. That way you can stay active on Twitter as necessary without spamming your Facebook.

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